Great Ideas Need More Than Vision. They Need Strong Financial Foundations

Finance is a strategic enabler, the key to turning great ideas into sustainable organisations, securing funding for innovation and ensuring long-term resilience. The right financial strategy is essential for all types of organisations, both non-profit and profit-driven.

The challenges we face as a planet, from climate change to environmental degradation, are immense and solutions must be rapidly identified, funded, implemented and scaled. At the same time, AI is evolving at an unprecedented pace, with the potential to drive enormous positive change, but only if developed and applied responsibly. For these solutions to take root and succeed in the long term, finance must play a central role in ensuring they are viable, scalable and sustainable. Organisations with the vision and innovation to create real change often lack strong financial leadership, leaving them struggling with investment readiness, financial stability and operational efficiency.

For the past 34 years, I’ve worked in finance leadership roles across telecoms, media, retail, manufacturing and professional services, helping businesses scale, navigate complex financial landscapes and drive sustainable growth. But the need for financial expertise extends beyond such traditional industries. That is why I now work with startups, NGOs and mission-driven enterprises, organisations committed to solving pressing environmental, social, and technological challenges, whether on a global scale or within a specific community. By providing the right financial expertise, as a fractional CFO, strategic advisor or business finance expert, I help these organisations develop the financial strategy, business models, insights and policies/procedures needed to secure funding, build resilience and deliver lasting impact.

If you are working on initiatives in climate, sustainability or ethical AI, I’d love to connect and exchange ideas. Together, we can build organisations that are mission-driven, financially strong and able to drive meaningful, long-term change.